Karine Berthelot-Guiet#
| Membership Number: | 5101 |
| Membership type: | ORDINARY |
| Section: | FILM, MEDIA & VISUAL STUDIES |
| Elected: | 2019 |
| Main Country of Residence: | FRANCE |
| Homepage(s): | http://www.celsa.fr/pub/recherche/popup/popup-KarineBerthelotGuiet.php |
Present and Previous Positions
- Since dec.2014 Dean of Celsa Sorbonne Université
- Since 2018 Elected member of Sorbonne Université Academic Council
- 2017 - 2018 Elected Member of Paris Sorbonne Administration Council
- 2015 - 2018 Chair and member jury of Institut Universitaire de France
- 2014 Deputy Dean of CELSA Sorbonne Université
- 2013 Director of GRIPIC Research Lab of CELSA Sorbonne Université
- Since sept. 2005 Full Professor at CELSA-Sorbonne Université - Elected member of the Board of Directors of Celsa, Member of the Scientific Council of Celsa
- 2010 Expert AERES
- 2008 - 2009 Expert PES National Jury 71st section
- 2006 - 2007 Expert MSTP (Scientific and Pedagogical Mission)
- 2007 - 2008 DGRI Expert (Directorate General for Research and Innovation)
- 1998 - 2014 Head of Marketing, Advertising, Communication Department: CELSA-Paris-Sorbonne
- 1998 - 2005 Associate Professor at CELSA-Sorbonne Université
Fields of Scholarship
- Linguistic representations and imagination related to the language of advertising
- Health prevention and communication linked to rare cancers, social communication and advertising models
- Analysis of contemporary brand discourses transformations
- Analysis of media transformations
- Ageing People, consumption discourses and IT
- Advertising as culture, advertising as a show
- Semio-communicational approach of advertising discourse and media discourses
- Teenagers and consumption discourses
- Theoritical definition of advertising discourses (stereotypes, intertextuality, aura of commodity, power of representation and political role)
- Theoretical status of the brand name
- Rising of an advertising digital literacy
- Analysis of advertising circulation in the current speech
